Johnson’s futurism was followed by two presentations about current technology now changing the market: Matt MacInnis, detailed the public launch of Inkling Habitat, a free multimedia authoring platform that allows publishers to create multimedia-enriched digital content and distribute it through major e-tailers. And John Wheeler, SPi Global discussed the transition to HTML5 (EPUB), and the current complications in the e-book world due to a range of proprietary platforms. The morning keynotes ended with a chat between Johnson, author Cory Doctorow, and media scholar Henry Jenkins.